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The collaboration between Sligro and Em. de Jong began more than 40 years ago through Bek, founded on a personal friendship between two entrepreneurs from Veghel. What started with printing flyers evolved into a strategic partnership that is stronger than ever today. The collaboration aligns perfectly with Sligro’s core values: stronger together and better every day.
Over the years, Em. de Jong has grown into Sligro’s full-service communication partner and, since 2024, has also been fully implemented for Sligro Belgium. The entire process is managed from start to finish: from print production and distribution to package assembly, in-store communication, loyalty programs, magazines, and seasonal campaigns.
The service offering has expanded significantly since the first flyers. Today, Em. de Jong supports Sligro with high-volume leaflet production, including up to 40,000 variations through smart tooling, as well as magazines, promotional savings campaigns such as Paaspop, direct mailings, seasonal campaigns, full distribution services, and branch-specific packaging solutions.
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The strength of this partnership lies in the way both companies work together: direct communication, clear agreements, and intensive collaboration. Em. de Jong actively contributes ideas, proposes solutions, and responds quickly. There is also room for innovation, including the development of new tools that make personalized marketing possible in offline environments as well.
For Sligro, the partnership with Em. de Jong means complete peace of mind from beginning to end. From developing communication concepts to managing distribution and executing large-scale campaigns, Em. de Jong is involved throughout the entire process and continuously identifies opportunities for optimization.
The result is that Sligro can focus entirely on its core business, while Em. de Jong ensures that every communication activity is perfectly aligned with the needs of the end customer.
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The partnership also focuses strongly on sustainability. Traditional paper envelopes have been replaced with biodegradable film, creating a solution that is both more sustainable and more eye-catching. Current efforts are focused on further personalization of offers and optimizing the distribution process even more efficiently.
‘’’After four decades of successful collaboration, the relationship between Sligro and Em. de Jong continues to evolve. Through a combination of print expertise, logistics services, marketing support, innovation, and sustainability, Em. de Jong provides a complete solution that helps Sligro communicate effectively with its customers while maintaining operational efficiency.”
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