Retail Communication at Its Best for Jumbo

Jumbo aims to optimize its weekly promotions for as long as possible while ensuring they are visible in stores on time. Such tight deadlines require a flexible approach. That is why Jumbo chooses Em. de Jong’s comprehensive service package: a smart combination of printing, production, and handling, carefully bundled and shipped directly to all store locations.

Delivery to 700+ stores within 24 hours

Full retail flow via proprietary marketing portal

80% reduction in material waste

Print & marketing for Jumbo

Delivery to More Than 700 Stores in the Netherlands and Belgium Within 24 Hours

The entire logistics chain is designed for speed and precision. From production to shipment, more than 700 POS packages are prepared and distributed within 24 hours across the Netherlands and Belgium. This includes weekly promotions, large-format visuals, finishing services, and fulfilment. Everything is customized as much as possible for individual stores and packed according to each store’s delivery sequence.

Complete Campaign Management

For recurring campaigns, Em. de Jong manages the entire process. From ceiling signs, floor stickers, and displays to sourcing items that cannot be produced in-house, the goal is always the same: store-specific production and just-in-time delivery to the correct distribution center in the required picking sequence.

No hassle, just maximum impact on the shop floor.

The NXT Portal: A Smart Link in the Process

Efficiency starts with smart systems. The NXT Portal, developed in close collaboration with Jumbo, manages the entire retail workflow. The platform streamlines everything from procurement and marketing to distribution. By delivering according to the distribution center’s picking sequence, roll containers can be processed and sent to stores again within half an hour.

If a store needs to reorder materials, this can easily be done through the NXT Portal. Items can be produced on demand and through Web-to-Print (W2P) solutions, making the process simple for stores and transparent for head office. This applies to both campaign materials and permanent in-store communication assets.

The NXT Portal also supports local entrepreneurship. Store owners can easily create local promotions, reorder materials, schedule distribution, or launch online campaigns. Thanks to automated artwork generation and efficient planning, these local campaigns remain perfectly aligned with the national brand image.

Sustainable Displays

Another example of efficiency and sustainability is the Smart Display concept. These reusable displays remain in-store and are updated for each campaign. They reduce material consumption by more than 80% and significantly shorten lead times. Through intelligent bundling, display sleeves are partially shipped together with the weekly POS packages.

Retail Communication That Delivers Results

By intelligently combining all communication materials and aligning them with the unique DNA of each store, Jumbo maximizes the value of every square meter of retail space. Em. de Jong delivers store-specific solutions through an efficient supply chain, resulting in lower costs and reduced waste.

Ready for Every Promotion, Right on Time

With a strong combination of speed, flexibility, and customization, Em. de Jong ensures that Jumbo is always ready for its next promotional campaign. The retail communication solutions fit seamlessly with Jumbo’s store concept, while all locations benefit from efficient support and complete peace of mind through a sustainable, future-focused approach.