No dog or cat is the same, so why feed them all the same food? Royal Canin believes in tailored nutrition and knows that the best advice can be found at specialist pet stores. The challenge was to bring this message to the attention of cat and dog owners everywhere.
Em. de Jong developed a strong central message: Discover the right nutrition for your dog or cat at your local pet specialty store, supported by a clear promotional offer of Buy One, Get One Free (1+1 Free). A powerful key visual completed the campaign and helped communicate the message effectively to consumers.
The online campaign, rolled out across multiple channels, successfully increased traffic to specialty pet stores. To support in-store communication, Em. de Jong developed a wide range of POS materials, including:
Each store received a customized package tailored to its specific format and requirements.
The campaign delivered strong results across the board. POS materials were better aligned with the needs of each store type, leading to lower production costs and reduced material waste. In addition, collaboration with specialty pet retailers improved significantly, while food purchases increased considerably during the promotional period.
These results demonstrated exactly what Royal Canin aimed to achieve: stronger brand visibility, more effective in-store communication, and increased sales through specialist retail channels.
Our customer case studies show how we help retailers with effective print and marketing solutions, and how our approach contributes to their success.
